What is a landing page?
landing page?
A landing page is a single web page (as opposed to an entire website with several pages) that in most cases is defined to be accessed (“get to it”) through a link from various publications, such as banners and links (especially sponsored advertising on the Internet) or a link from one or another printed or broadcast advertising material.
The role of a landing page is to focus the visitor’s attention on a certain message (sales or persuasion) and motivate him to continue by leaving details (by handing them side by side) and even purchasing the product directly in addition. In any case, the purpose of a landing page is to give the visitor the feeling that he found exactly the product or service he was looking for.
More often than not, a lack of attention to the website in general, or to the landing page in particular, may lead to a flood of information that causes the visitor to leave the page and not perform the action the advertiser expected to receive.
The purpose of the landing page is to increase the conversion rate of the offerer on the landing page (compared to the conversion rate of transactions on the site itself, which is separate from the landing page).
The benefits of the landing page
A landing page has many benefits, especially for an entire website. First, it is a single page, usually short, that attracts the user’s attention and presents a specific product or service in a concise manner. Since the attention span of Internet surfers is about a few seconds, it is assumed that the casual visitor does not have the patience to read the site’s contents to impress the product and must be presented with a landing page that is actually an advertisement. In addition, the landing page usually contains an attractive design and graphic elements that entice the visitor to take action – leaving a detailed form, a buy button, signing up for an email list, and more – depending on the action created by the page. set as a target. . The landing page is usually a product of a specific segmented campaign, and the advantage of this factor over the site is that the landing page is by definition separated from the overall look of the site, so there is more design freedom and the site template can be broken.” You may find that most of the advertisements in the search results are sponsored by search engines Actually leads to landing pages in order to maximize the potential return on your advertising investment.
Basic principles of landing page design
Professional design conveys the clear message of the details, and aims to motivate the surfer to action.
Writing a clear title of the benefits of the offered product and service, which motivates the surfer to action.
A short text that highlights the advantages of the product’s benefits and features.
Images that attract and express the use of the product or service.
Leaving the communication details usually full name, e-mail and phone number forming the lead.
A link to extended information about the service-product, or a link to the home page.
